Most Black Friday and Cyber Monday deals are about excess—about spending and consuming MORE.

While consumption is a part of life, there is a point where people take it too far. Consumption can also mess with your (and my) human psyche. Some people take it to crazy town.

This is why you will NOT be seeing me at any physical store this year, or any year, for that matter.

I guess it's avoidable at this point as big offline and online retailers perpetuate the Religion of Black Friday every year. (Or the absurd Amazon Day, which is just another "day" invented by marketers.)

I'll be honest, I didn't want to do a deal this year at all, which is why it's 11:16pm and I'm writing this email to you.

I think discounting great ingredients devalues them, and that's not right to me. We already do our best to offer the best prices we can on our premium ingredients—and we definitely overpay our suppliers and growers compared to what's typical in the industry.

So instead of doing the typical 20% off sitewide deal (boring), we are doing something different this year.
 
Our BFCM promotion is based on giving to others.

The more you spend, the more you give.

You don't actually receive MORE yourself, but you do GIVE MORE to those you care about. And I think this is awesome and the way it should be. I also wish I thought of this last year.

I now think this is the best way any company with integrity and values should do a Black Friday/Cyber Monday offer. We should all fight against MORE, against unnecessary spending, against waste.

In fact, if it's a stretch for you financially, I don't want you to participate in this promotion. (If that's the case, and you want to participate this offer sometime later next year when it's more financially viable for you, then just send us an email and we will accommodate you.)

Back to giving.

The more people we can introduce to the wonderful world of premium superfoods, Real Food nutrition and intermittent fasting, the better we are all going to be. And the closer we get to fulfilling our Wild Mission.

So without further ado, here is our Wild deal starting Friday and ending Monday night.

We will contact you after the promo is up to arrange for sending out all the gift certificates to friends and family. This will take us a lot of manual labor, but it's worth it.

In fact, it's one of those rare times when I want our team to take on AS MUCH PHYSICAL LABOR AS POSSIBLE the next couple weeks because that means we get to send out that much more Wild Foods to others. And that will be a huge win for us, regardless of whether or not the numbers actually work out in our favor.
 

In the spirit of giving, our promo for the holidays is always about giving to friends and family.

USE CODE BLACKFRI at checkout (one coupon code valid per order) to redeem:

• Spend $100 - We send 1 $20 gift certificate to a friend
• Spend $150 - We send 2 $15 gift certificates to 2 friends ($30 value)
• Spend $200 - We send 3 $15 gift certificates to 3 friends ($45 value)
• Spend $250 - We send 4 $20 gift certificates to 4 friends ($80 value)
• Spend $350 - We send 5 $20 gift certificates to 5 friends ($100 value)
• Spend $400 - We send 6 $25 gift certificates to 6 friends ($150 value)
• Spend $500 - We send 8 $25 gift certificates to 8 friends ($200 value)
• Spend $750 - We send 10 $30 gift certificates to 10 friends ($300 value)

Use code between Friday, Nov 22 and Monday, Nov 26 to redeem offer.

*We will contact you after the holiday to get info of individuals for awarding gift certificates + any thank you note you would like to add. 

This is a great time to stock up on your Wild essentials while giving to those you care about. What is better than that?

Shop now in the Wild Foods shop.